Digital Totems

Digital Totems are interactive digital displays designed to display dynamic content and provide a direct interaction experience with the public. They are often used in public spaces to provide useful information such as directions and display advertisements.

Digital Totems offer several functionalities, such as displaying dynamic content, interacting through touch screens, displaying videos, location maps, and real-time information. Additionally, they can be integrated with payment systems or self-service services.

Digital Totems can improve communication with the public by providing up-to-date and interactive information in an accessible way. They can allow citizens to interact directly with content, receive real-time guidance and access public services quickly and efficiently.

Digital Totems can be installed in high-traffic public places, such as shopping malls, squares, transport stations, airports, hospitals, tourist centers and commercial areas. They are designed to work well in urban and outdoor environments.

For companies, Digital Totems offer benefits such as promoting products and services in a dynamic way, generating greater brand visibility, as well as more effective communication with the public. Interactive and Digital Totems also allow the collection of interaction data, which can be useful for adjusting advertising campaigns and marketing strategies.

Digital Totems can increase the efficiency of public services by allowing citizens to access information and services independently and quickly, such as paying fees, consulting municipal services or information about public transport.

Yes, Digital Totems are an effective tool for advertising campaigns. They allow brands and businesses to display personalized ads and dynamic content that can change in real time, reaching a wide and diverse audience in a more engaging way.

Digital and interactive Totems can promote digital inclusion by providing access to digital information and online services for all citizens, regardless of their familiarity with technology. This is particularly useful in areas with limited internet access or where digital literacy may be a barrier.

Integrating Digital Totems with other smart city systems, such as traffic monitoring, public transport and security, allows etes to provide real-time information about these areas, improving the user experience and the efficiency of urban services.

Digital Totems are ideal for interacting with tourists, providing information about tourist attractions, interactive maps, transport schedules, local events and recommendations in real time, facilitating navigation and exploration of places.

Digital Totems can be equipped with accessibility features such as adjustable screens to different heights, screen reading software for the visually impaired, and simplified interfaces to ensure anyone can use the devices easily.

Yes, Digital Totems can be fully customized to display content relevant to the local public, such as information about public services, health campaigns, cultural events or commercial promotions, adapting to the needs of each context.

Digital Totems can display different types of content, such as texts, videos, animations, graphics, interactive maps, opinion polls, advertising, real-time information and multimedia content that attracts and informs users.

During events, Digital Totems can be used to display venue maps, with information about times and programming, last-minute alerts and real-time updates, helping to guide attendees and optimize the flow of people at the event.

Compared to traditional signage, Digital Totems offer advantages such as instant content updating, interactivity with users, personalization of information in real time and greater flexibility for marketing and communication campaigns.